Rent-A-Coder is considered a sort of eBay of the programming world, where tens of thousands of programmers bid on projects posted by thousands of businesses and employers. This results in a worldwide network where businesses in Chicago, Illinois are hiring programmers in Pakistan and Ukraine. This is the hypercompetitive, technologically-advanced, future of the industry. Mr. Ippolito claims the idea found him after turning down multiple coding projects. This idea later germinated into a website in the form of Rent-A-Coder.com and grew quite quickly.

The businesses pay the lowest possible amount for a project. The programmers naturally benefit from having a centralized location where they can search for work, and get an opportunity to try every single project.